TY  - BOOK
AU  - Stone, Brad
TI  - The Upstarts: Uber, Airbnb and the Battle for the New Silicon Valley
SN  - 9780552172585
U1  - 658.1144 
PY  - 2017///
CY  - London
PB  - Transworld Publishers Ltd.
KW  - Entrepreneurship - Biography
KW  - Sharing - Economic aspects
N1  - Part I: Side projects. 
1.	The trough of sorrow: the early years of Airbnb
2.	Jam sessions: the early years of Uber
3.	The nonstarters: SeamlessWeb, Taxi Magic, Cabulous, Couch surfing, Zimride
4.	The growth hacker: How Airbnb took off
5.	Blood, sweat, and ramen: how Uber conquered San Francisco

Part II: Empire building. 
6.	The wartime CEO: Airbnb fights on two fronts
7.	The playbook: Uber's expansion begins
8.	Travis's law: The rise of ridesharing
9.	Too big to regulate: Airbnb's fight in New York City

Part III: The trial of the upstarts. 
10.	God view: Uber's rough ride
11.	Escape velocity: Fights and fables with Airbnb 
12.	Global mega-unicorn death match!: Uber versus the world
ER  -