TY  - BOOK
AU  - Chamaria, Apurva
AU  - Kakkar, Gaurav
TI  - Master Growth Hacking: The Best-Kept Secret of New-Age Indian Start-Ups
SN  - 9780670090570
U1  - 658.11 
PY  - 2018///
CY  - Gurgaon
PB  - Penguin Random House India Pvt. Ltd.
N1  - 1. Growth Hacking    case STUDY: SHOPCLUES                                                                                                                                                                                                  2. Profile of a Growth Hacker
 Case STUDY: ZOMATO
3. The Growth Hacking Process and Tactics: Exponential Acquisition of Users through Various Techniques 
 Case STUDY: PAISABAZAAr.COM
4. The Growth Hacking Funnel
 Case STUDY: FUSIONCHARTS
5. Incorporating Growth Hacking into Product Development
 Case STUDY: FURLENCO
6. Techniques for Activating: INDIAMART
7. Customer Retention
 Case STUDY: URBANCLAP
8. Tools, Technologies and Structure of Growth Hacking Team 
 Case STUDY: WITTYFEED
9. Growth Hacking Analytics 
Case STUDY: UPGRAD

ER  -