TY  - BOOK
AU  - Dutta, Gautam
TI  - Global Marketing
SN  - 9789332530355
U1  - 658.848 
PY  - 2017///
CY  - Chennai
PB  - Pearson India Education Service Pvt. Ltd.
KW  - Global Marketing
N1  - 1.	Global Market Participation Decisions
2.	Negotiating Cultural Factors
3.	Negotiating Political-Legal Factors
4.	Negotiating Economic Environment
5.	Deciding on International Market Section
6.	Deciding on Entry Modes
7.	Deciding on Product
8.	Deciding on Brand
9.	Deciding on Pricing
10.	Deciding on Distribution
11.	Deciding on Global Promotion
12.	Research Agenda in Cross-border Marketing
13.	Organising for Global Marketing "
ER  -