TY  - BOOK
AU  - Jethwaney, Jaishri
TI  - Corporate Communication: Principles and Practice
SN  - 9789352806874
U1  - 658.45 
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Communication in management - India
N1  - 1.Understanding corporate communication
2.Media: dynamics and strategies
3.Corporate reputation management
4.Employee communication
5.Managing government relations
6.Writing for media and media relations
7.Corporate communication in brand promotion
8.Corporate social responsibility
9.Financial communication
10.Crises communication
11.Corporate communication research
12.Laws and ethics in corporate communication
ER  -