TY - BOOK AU - Jethwaney, Jaishri TI - Corporate Communication: Principles and Practice SN - 9789352806874 U1 - 658.45 PY - 2018/// CY - New Delhi PB - Sage Publications India Pvt. Ltd. KW - Communication in management - India N1 - 1.Understanding corporate communication 2.Media: dynamics and strategies 3.Corporate reputation management 4.Employee communication 5.Managing government relations 6.Writing for media and media relations 7.Corporate communication in brand promotion 8.Corporate social responsibility 9.Financial communication 10.Crises communication 11.Corporate communication research 12.Laws and ethics in corporate communication ER -