TY  - BOOK
AU  - Gupta, Sunil
TI  - Driving Digital Strategy: A Guide to Reimagining Your Business
SN  - 9781633692688
U1  - 658.4012 
PY  - 2018///
CY  - Boston
PB  - Harvard University Press
KW  - Business planning - Strategic planning
N1  - Part I: Re-Imagine Your Business
1.	Business Scope
2.	Business Model
3.	Platforms and Ecosystems

Part II: Re-Evaluate Your Value Chain
4.	Rethinking R&D and Innovation
5.	Operational Excellence
6.	Omni channel Strategy

Part III: Re-Connect With Customers
7.	Acquiring Customers
8.	Engaging Consumers
9.	Measuring and Optimizing Marketing Spend

Part IV: Re-Build your Organization
10.	Managing Digital Transition
11.	Designing an Organization For Innovation
12.	Skills, Capability, and Talent Management
ER  -