TY  - BOOK
AU  - Auletta, Ken
TI  - Frenemies: The Epic Disruption of the Advertising Industry and Why This Matters
SN  - 9780008296995
U1  - 659.1 
PY  - 2018///
CY  - London
PB  - HarperCollins Publishers India Ltd.
KW  - Advertising - Internet Marketing
N1  - 1.	The "perfect storm" 
2.	"Change sucks"
3.	Good-bye, Don Draper 
4.	The matchmaker
5.	Anxious clients
6.	"Same height as Napoleon"
7.	Frenemies
8.	The rise of media agencies
9.	The privacy time bomb
10.	The consumer as frenemy
11.	Can old media be new?
12.	More frenemies
13.	Marketing yak-yaks and mounting fear
14.	The client jury reaches its verdict
15.	Cannes takes center stage
16.	Mad men to math men
17.	Dinosaurs or cockroaches?
18.	Good-bye old advertising axioms
19.	"No rearview mirror."
ER  -