TY  - BOOK
AU  - Bartlett, Christopher A.
AU  - Beamish, Paul W.
TI  - Transnational Management: Text and Cases in Cross-Border Management
SN  - 9781108436694
U1  - 658.049 
PY  - 2018///
CY  - Cambridge
PB  - Cambridge University Press
KW  - International business enterprises - Management
N1  - Part. I. The Strategic Imperatives
1. Expanding Abroad: Motivations, Means, and Mentalities Cases
2. Understanding the International Context: Responding to Conflicting Environmental Forces Cases
3. Developing Transnational Strategies: Building Layers of Competitive Advantage Cases
Part. II The Organizational Challenge
4. Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility Cases
5. Creating Worldwide Innovation and Learning: Exploiting Cross-Border Knowledge Management Cases
6. Engaging in Cross-Border Collaboration: Managing Across Corporate Boundaries Cases
Part III. The Managerial Implications
7. Building New Management Capabilities: Key to Effective Implementation Cases
8. Shaping the Transnational's Future: Defining an Evolving Global Role Cases
ER  -