TY  - BOOK
AU  - Glanfield, Keith
TI  - Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
SN  - 9781138064300
U1  - 658.827 
PY  - 2018///
CY  - New York
PB  - Routledge Taylor & Francis Group
KW  - Brand Strategy
ER  -