TY  - BOOK
AU  - Tefula, Michael
TI  - Graduate Entrepreneurship: How to Start your Business After University
SN  - 9781137493170
U1  - 338.04 
PY  - 2017///
CY  - London
PB  - Macmillan Education
KW  - Entrepreneurship
KW  - Graduate students -- Employment
N1  - 1. The Seven Myths of Entrepreneurship
2. What is Entrepreneurship?

PART I: Mindset 
3. Self-Belief
4. Passion
5. Endurance
6. Creativity
7. Leadership

PART II: Skillset 
8. Strategy
9. Marketing
10. Sales
11. Branding
12. Finance

PART III: Process 
13. Identifying Opportunities
14. Evaluating Opportunities
15. Exploiting Opportunities

ER  -