TY  - BOOK
AU  - Isson, Jean Paul
TI  - Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention and Fraud Detection and Prevention
SN  - 9781119129752
U1  - 658.4038 
PY  - 2018///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  -  Business intelligence - Data mining 
N1  - 1.	The Age of Advanced Business Analytics
2.	Unstructured Data Analytics: The Next Frontier of Analytics Innovation
3.	The Framework to Put UDA to Work
4.	How to Increase Customer Acquisition and Retention with UDA
5.	The Power of UDA to Improve Fraud Detection and Prevention
6.	The Power of UDA in Human Capital Management
7.	The Power of UDA in the Legal Industry
8.	The Power of UDA in Healthcare and Medical Research
9.	The Power of UDA in Product and Service Development
10.	The Power of UDA in National Security
11.	The Power of UDA in Sports
12.	The Future of Analytics

ER  -