TY  - BOOK
AU  - Holt, David H.
TI  - Entrepreneurship: New Venture Creation
SN  - 9789332568730
U1  - 658.022 
PY  - 2019///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Entrepreneurship
N1  - Part I: Entrepreneurship and Free Enterprise
1.Entrepreneurship and New Venture Opportunities
2.Entrepreneurship and Innovation
3.Small Business and Corporate Entrepreneurship: Contrasting Enterprises
4.A model for New Ventures: Feasibility Planning

Part II: Product and Concept and Commercial Opportunities
5.The Product Concept and Commercial Opportunities
6.Product Protection: Patents, Trademarks and Copyrights
7.Services: The Human Side of Enterprise

Part III: Marketing and New Venture Development
8.Marketing Research for New Ventures
9.Marketing: Functions and Strategies
10.International Markets: New Venture Opportunities

Part IV: Organizing and Financing the New Venture
11.The Entrepreneurial Team and Business Formation
12.Business Acquisitions and Franchising
13.Financial Resources for New Ventures
14.Managing Growth and Transition
ER  -