TY - BOOK AU - Holt, David H. TI - Entrepreneurship: New Venture Creation SN - 9789332568730 U1 - 658.022 PY - 2019/// CY - Noida PB - Pearson India Education Services Pvt. Ltd. KW - Entrepreneurship N1 - Part I: Entrepreneurship and Free Enterprise 1.Entrepreneurship and New Venture Opportunities 2.Entrepreneurship and Innovation 3.Small Business and Corporate Entrepreneurship: Contrasting Enterprises 4.A model for New Ventures: Feasibility Planning Part II: Product and Concept and Commercial Opportunities 5.The Product Concept and Commercial Opportunities 6.Product Protection: Patents, Trademarks and Copyrights 7.Services: The Human Side of Enterprise Part III: Marketing and New Venture Development 8.Marketing Research for New Ventures 9.Marketing: Functions and Strategies 10.International Markets: New Venture Opportunities Part IV: Organizing and Financing the New Venture 11.The Entrepreneurial Team and Business Formation 12.Business Acquisitions and Franchising 13.Financial Resources for New Ventures 14.Managing Growth and Transition ER -