TY  - BOOK
AU  - Scarborough, Norman M. 
AU  - Cornwall Jeffrey R. 
TI  - Essentials of Enterpreneurship and Small Business Management
SN  - 9789332559981
U1  - 658.022 
PY  - 2016///
CY  - Noida
PB  - Pearson (India) Pvt. Ltd.
N1  - Table of Content

SECTION I The Challenge of Entrepreneurship

Chapter 1 The Foundations of Entrepreneurship 
Chapter 2 Ethics and Social Responsibility: Doing the Right Thing 
Chapter 3 Inside the Entrepreneurial Mind: From Ideas to Reality

SECTION II The Entrepreneurial Journey Begins

Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model 
Chapter 5 Crafting a Business Plan and Building a Solid Strategic Plan 
Chapter 6 Forms of Business Ownership and Buying an Existing Business 
Chapter 7 Franchising and the Entrepreneur

SECTION III Launching the Business

Chapter 8 Building a Powerful Bootstrap Marketing Plan 
Chapter 9 E-Commerce and the Entrepreneur 
Chapter 10 Pricing and Credit Strategies 
Chapter 11 Creating a Successful Financial Plan 
Chapter 12 Managing Cash Flow

SECTION IV Putting the Business Plan to Work: Sources of Funds

Chapter 13 Sources of Financing: Equity and Debt 
Chapter 14 Choosing the Right Location and Layout 
Chapter 15 Global Aspects of Entrepreneurship 
Chapter 16 Building a New Venture Team and Planning for the Next Generation; Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship. It is not an easy road to follow, but the rewards – both tangible and intangible- are well worth the risks. Not only may you be rewarded financially for your business ideas, but like entrepreneurs the worlds over, you will be able to work at something you love!
No in its revised eighth edition, has stood the test of time by bringing you the material you need to launch and manage a small business successfully in a hotly competitive environment. In writing this edition, we have worked hard to provide plenty of practical, “hands-on" tools and techniques to make new business ventures successful. Many people launch business every year; only some of them succeed. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow
ER  -