TY - BOOK AU - Vajre, Sangram TI - Account Based Marketing for Dummies SN - 9788126563296 U1 - 658.804 PY - 2016/// CY - New Delhi PB - Wiley India Pvt. Ltd. KW - Marketing - Key accounts N1 - 1. Introducing Remembering and Forgetting in the Psychology of Experience 2. Making Experiences Matter 3. Memory in the Social Sciences 4. Territorializing Experience 5. Maurice Halbwachs on Memory 6. Virtualizing Experience 7. Henri Bergson on Memory 8. Communicating Experience 9. Interactional Organization of Remembering and Forgetting 10. Projecting Experience 11. Succession and Change in Communicative Action 12. Localizing Experience 13. Implacement, Incorporation and Habit in Zones of Personal Relations 14. Objectifying Experience 15. Mediating, Displacing and Stabilizing the Past in Objects 16. Technologizing Experience 17. Infrastructures in Remembering and Forgetting 18. Collecting and Dispersing Experience 19. Spatializing the Individual in the Mass 20. Cutting Experience 21. Intersecting Durations in Making Lives Matter 22. Unlimiting Experience 23. Dynamics of Remembering and Forgetting ER -