TY  - BOOK
AU  - Adamou, Betty
TI  - Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
SN  - 9780749483357
U1  - 658.83015 
PY  - 2019///
CY  - London
PB  -  Kogan Page Limited
KW  - Research - Methodology
ER  -