TY  - BOOK
AU  - Tungate, Mark
TI  - Adland: A Global History of Advertising
SN  - 9780749452582
U1  - 659.1 
PY  - 2013///
CY  - London
PB  - Kogan Page Limited
KW  - Advertising - History
N1  - 1.	Introduction
2.	Pioneers of persuasion
3.	From propaganda to soap
4.	Madison Avenue aristocracy
5.	Creative revolutionaries
6.	The Chicago way
7.	The Brit pack
8.	Eighties extravagance
9.	The French connection; 
10.	European icons; 
11.	Media spins off
12.	Consolidation incorporated
13.	Japanese giants
14.	The alternatives 
15.	Dotcom boom and bust
16.	Latin spirit
17.	International outposts
18.	Shooting stars
19.	Controversy in Cannes
20.	New frontiers
21.	The agency of the future
ER  -