TY  - BOOK
AU  - Pandey, Amitabh
TI  - When It Clicks: Field Notes from India's E-Commerce Revolution
SN  - 9789386215826
U1  - 381.1420954 
PY  - 2019///
CY  - New Delhi
PB  - Pan Macmillan India
KW  - Electronic commerce - India
N1  - 1.	Laying ther foundations 
2.	The IRCTC experience
3.	Introducing e-commerce to India’s bricks and mortar economy 
4.	Ecommerce and the travel trade 
5.	Makemy trip and yatra:  two case studies
6.	Some theories on ecommerce
7.	Why software projects fail and other lessons 
8.	Beyond commerce 
9.	The larger question 
10.	Conclusions
ER  -