TY - BOOK AU - Pandey, Amitabh TI - When It Clicks: Field Notes from India's E-Commerce Revolution SN - 9789386215826 U1 - 381.1420954 PY - 2019/// CY - New Delhi PB - Pan Macmillan India KW - Electronic commerce - India N1 - 1. Laying ther foundations 2. The IRCTC experience 3. Introducing e-commerce to India’s bricks and mortar economy 4. Ecommerce and the travel trade 5. Makemy trip and yatra: two case studies 6. Some theories on ecommerce 7. Why software projects fail and other lessons 8. Beyond commerce 9. The larger question 10. Conclusions ER -