TY  - BOOK
AU  - Chaudhary, Prashant
TI  - Selling and Negotiation Skills: A Pragmatic Approach
SN  - 9789353282127
U1  - 658.85 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Selling - Negotiation in business
N1  - 1.	Selling : fundamentals and modern practices
2.	Selling process : journey towards closing the deal
3.	Fundamental concepts, types and conceptual instruments of negotiation
4.	Styles, strategies and tactics of negotiation
5.	Negotiation process
6.	Dealing with "difficult" people and situations
7.	Case study negotiated resolution of dokalam standoff
ER  -