TY  - BOOK
AU  - Mahajan, Gautam
TI  - Value Creation: The Definitive Guide for Business Leaders
SN  - 9789351508977
U1  - 658.4012 
PY  - 2016///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Strategic Planning - Customer Relations
N1  - 1.	Why is value creation important for ceos?
2.	ceos as value creators for business/customers
3.	How ceos can use value creation for customers
4.	Ceos can see how their values (and their company's values) creates customer value
5.	Business transformation ideas for ceos to create value
6.	How ceos can and why they should create value for employees?
7.	How and why cxos like cfo/marketing/ hr create value
8.	Value creation and customer service/loyalty tips for ceos
9.	How ceos can use value creation to enhance pricing
10.	Ceos learn from value creation and education
11.	Conclusion: how ceos drive their companies to become leaders through value creation and Increase profits through customer value
ER  -