TY  - BOOK
AU  - Hill, Liz
AU  - O'Sullivan, Catherine
AU  - O'Sullivan, Terry
AU  - Whitehead, Brian
TI  - Creative Arts Marketing
SN  - 9781138213760
U1  - 700.688 
PY  - 2018///
CY  - New York
PB  - Routledge Taylor and Francis Group
KW  - Arts - Management
N1  - 1.	The Context of Arts Marketing
2.	Developing Audiences
3.	Marketing Research
4.	Product
5.	Branding
6.	Pricing
7.	Marketing Communications
8.	Making the Arts Available
9.	Marketing Planning
10.	Leadership and Management
ER  -