TY  - BOOK
AU  - Schwarz, Eric
AU  - Hunter, Jason D.
TI  - Advanced Theory and Practice in Sport Marketing
SN  - 9781138061583
U1  - 796.06 
PY  - 2018///
CY  - Abingdon
PB  - CRC Press
KW  - Sports - Marketing
N1  - Part I: Sport Marketing: The Basics
1.	Introduction to Sport Marketing
2.	Social Responsibility in Sport Marketing
3.	International and Global Sport Marketing Concepts
Part II: Understanding the Sport Consumer
4.	Sport Marketing Research and Information Systems
5.	Sport Consumer Behavior
Part III: Preparing the Sport Marketing Infrastructure
6.	Sport Products and Logistics Management
7.	Branding and Sport Brand Management
8.	Sales Management in Sport
Part IV: Promotional Aspects of Sport Marketing
9.	Communications and the Sport Promotions Mix
10.	Social, Digital, and Mobile Marketing in the Sport Industry
11.	Destination Marketing and Sport
Part V: Evaluating Sport Marketing Performance
12.	Generating Impacts and Legacies through Sport Marketing
13.	Using Analytics to Determine Sport Marketing Success
ER  -