TY  - BOOK
AU  - Robertson, Graham
TI  - Beloved Brands: Playbook for How to Build a Brand Your Consumers Will Love
SN  - 9781983625886
U1  - 658.4012 
PY  - 2018///
CY  - California‎
PB  - CreateSpace Independent Publishing Platform
KW  - Brand
N1  - 1.	Why being a beloved brand matters 
2.	How to use strategic thinking to help your brand win 
3.	How to build your brand around your core strength 
4.	 How to build a tight bond with your most cherished consumers 
5.	How to win the competitive battle for your consumer’s heart 
6.	Hoe to address your brand situation before you make your next move 
7.	How to define the ideal target market to build your brand around 
8.	How to define your brand positioning to help your brand win
9.	How to  create a brand idea you can build everything around 
10.	How to use your brand idea to organize everything you do 
11.	How to build a brand plan everyone can follow 
12.	How to build your brand’s execution plans 
13.	How to write a creative brief to set up brilliant execution 
14.	How to run your brand’s advertising process
15.	How to make advertising decisions using our ABC’s model
16.	How to make media decisions to break through the cluttered media world 
17.	How to conduct a deep-dive business review tro uncover brand issues
18.	Brand finance 101 to help manage your brand’s profitability

ER  -