TY - BOOK AU - Blackston, Max TI - Brand Love is not Enough: A Theory of Consumer Brand Relationships in Practice SN - 9781138039827 U1 - 658.827 PY - 2018/// CY - New York PB - Routledge Taylor and Francis Group KW - Consumer Preferences KW - Marketing - Cases N1 - 1. The I-mage Gap 2. The Relational Brand 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. How Brand Relationships Mitigate consumers Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Branded relationships and the value of branded Businesses ER -