TY  - BOOK
AU  - Pantano, Eleonora
AU  - Bassano, Clara
AU  - Priporas, Constantinos-Vasilios
TI  - Technology and Innovation for Marketing
SN  - 9781138323179
U1  - 658.8 
PY  - 2019///
CY  - Oxon
PB  - Routledge Taylor and Francis Group
N1  - Part I: Technology introduction
1.	Innovation as a business process
2.	Understanding innovation solutions 
Part II: Impact on firms  
3.	Creating new products and services
4.	Capturing the benefits of innovation
5.	Capture learning from innovation 
Part III: Influence on Consumers 
6.	Open innovation and collaboration
7.	Consumer acceptance of innovation 
8.	Smart consumers
9.	Technology-driven forms of marketing
10.	Final thoughts
ER  -