TY  - BOOK
AU  - Kansal, Ruchin
AU  - Huth, Jeff
TI  - Redefining Innovation: Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry
SN  - 9781138581043
U1  - 347.3861 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Pharmaceutical industry - Technological innovations
ER  -