TY  - BOOK
AU  - Kolb, Bonita M.
TI  - Marketing Research: A Concise Introduction
SN  - 9781526419279
AV  - 658.83 KOL
U1  - 658.83 
PY  - 2018///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
N1  - Part 1: Introduction to Uses and Methods of Marketing Research
1.	Introduction To Marketing Research   
2.	Research as a Process 
3.	Determining The Research Question
4.	The Research Proposal
5.	Cultural Considerations for Marketing Research
6.	Conducting Secondary Research  
Part 2: Qualitative Marketing Research
7.	Choosing Participants For Qualitative Research
8.	Planning and Conducting Focus Groups 
9.	In-depth, Intercept and Expert Interviews
10.	Projective Observational and Netnography Techniques  
Part 3: Quantitative Marketing Research
11.	Determining Probability Samples
12.	Questionnaire Design
13.	Conducting Surveys  
Part 4: Analyzing and Reporting Findings
14.	Analyzing Verbal And Other Qualitative Data
15.	Analyzing Numerical Data
16.	Report Writing And Presentation
ER  -