TY  - BOOK
AU  - Weinberg, Mike
TI  - New Sales, Simplified: The Essential Handbook for Prospecting and New Business Development
SN  - 9781404112025
U1  - 658.85 
PY  - 2013///
CY  - New Delhi
PB  - HarperCollins Publisher India
KW  - Selling - Business Planning 
N1  - 1.	Introduction
2.	Sales simplified and a dose of blunt truth
3.	The groundwork for a simple sales model
4.	The "not-so-sweet 16" reasons salespeople fail at new business development
5.	The company's responsibility for sales success
6.	A simple framework for developing new business
7.	Selecting targets : first for a reason
8.	Our sales weapons : what's in the arsenal?
9.	Your most important sales weapon
10.	Sharpening your sales story
11.	Your friend the phone
12.	Mentally preparing for the face-to-face sales call
13.	Structuring winning sales calls
14.	Preventing the buyer's reflex resistance to salespeople
15.	I thought I was supposed to make a presentation
16.	Planning and executing the attack
17.	Rants, raves, and reflections
18.	New business development selling is not complicated
ER  -