TY - BOOK AU - Newport, Cal TI - So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work you Love SN - 9780349420219 U1 - 650.1 PY - 2012/// CY - Manipal PB - Tewlve Hachette Book Group KW - Personality and occupation - Vocational guidance N1 - RULE #1: Don't Follow Your Passion 1. The "Passion" of Steve Jobs 2. Passion Is Rare 3. Passion Is Dangerous RULE #2: Be So Good They Can't Ignore You (Or, the Importance of Shill) 4. The Clarity of the Craftsman 5. The Power of Career Capital 6. The Career Capitalists 7. Becoming a Craftsman Summary of Rule #2 RULE #3: Turn Down a Promotion (Or, the Importance of Control) 8. The Dream-Job Elixir 9. The First Control Trap 10. The Second Control Trap 11. Avoiding the Control Traps Summary of Rule #3 RULE #4: Think Small, Act Big (Or, the Importance of Mission) 12. The Meaningful Life of Pardis Sabeti 13. Missions Require Capital 14. Missions Require Little Bets 15. Missions Require Marketing Summary of Rule #4 ER -