TY  - BOOK
AU  - Robertson, Paul Kemp
AU  - Barth, Chris
TI  - The Contagious Commandments: Ten Steps to Brand Bravery
SN  - 9780241328965
U1  - 658.827 
PY  - 2018///
CY  - London
PB  - Penguin Random House
KW  - Brand Name Products
N1  - Part One: Creating a culture 
1.	The first commandment: Have an organizing principle 
2.	The second commandment: Be useful, relevant, and entertaining 
3.	The third commandment: Ask heretical questions 
4.	The fourth commandment: Align with behaviour 
5.	The fifth commandment: Be generous 
Part Two: Making it happen 
6.	The sixth commandment: Join the 5% club 
7.	The seventh commandment: Prioritize experience over innovation 
8.	The Eighth commandment: Weaponize your audience 
9.	The ninth commandment: Make trust sacred 
10.	The tenth commandment: Be brave
ER  -