TY  - BOOK
AU  - Parvatiyar, Atul
AU  - Sisodia, Rajendra
TI  - Handbook of Advances in Marketing in an Era of Disruptions
SN  - 9789352809585
U1  - 658.8 
PY  - 2019///
CY  - New Delhi
PB  - Sage Publication India Pvt. Ltd.
KW  - Advances - Marketing
N1  - Part. I Rethinking and Re-envisioning Marketing
Part. II Marketing for a Better World
Part. III Managing Marketing in a Turbulent World
Part. IV Enhancing Customer Experience and Value
Part. V Understanding and Managing Customers
Part. VI Marketing Technologies, Analytics and Research Methods
Part. VII Pushing the Frontiers of Marketing Discipline
Part. VIII Jagdish Sheth: Impact, Views and Tributes
ER  -