TY  - BOOK
AU  - Zarrella, Dan
AU  - Zarrella, Alison
TI  - The Facebook Marketing Book
SN  - 9789352138173
U1  - 658.872 
PY  - 2011///
CY  - Mumbai
PB  - Shroff Publishers & Distributors Pvt. Ltd.
KW  - Social Media - Marketing
N1  - 1.	Introduction to Social Networking
2.	Facebook Profile Basics
3.	Facebook Page Basics
4.	Facebook Group Basics
5.	Facebook Events
6.	Facebook Application Basics
7.	Customizing Your Facebook 
8.	Developing a Facebook Content Strategy
9.	Cross-Promoting Content on Facebook
10.	Facebook Page Management.
11.	Advertising on Facebook
12.	Analytics and ROI
ER  -