TY  - BOOK
AU  - Durand, Aurelia
TI  - Marketing and Globalization
SN  - 9781138202344
U1  - 658.8 
PY  - 2019///
CY  - New York
PB  - Routledge Taylor and Francis Group
KW  - Marketing - Technological Innovations
N1  - 1.	Globalization
2.	Internationalization
3.	Standardization and adaptation
4.	Geographic distance and psychic distance
5.	Cultural distance
6.	Administrative distance
7.	Economic and technological distances
8.	Bottom of the pyramid marketing
9.	Reverse innovation
10.	Mobile marketing
11.	Origin-based marketing
12.	Cause-related marketing
ER  -