TY  - BOOK
AU  - Cadeddu, Stephanie B. M.
AU  - Donovan, Jerome D.
AU  - Topple, Cheree
AU  - De Waal, Gerrit A.
AU  - Masli, Eryadi K.
TI  - Frugal Innovation and the New Product Development Process: Insights from Indonesia
SN  - 9780367029319
U1  - 658.575 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Technological innovations - Economic aspects - Indonesia
N1  - 1. Base-of-the-Pyramid Markets and the Need for Frugal Innovation
2. Critical Reflections on the State of Innovation Research
3. Mapping the NPDP for Frugal Innovation
4. Prime Cookstoves: Cooking with Frugal Innovation
5. Tirta Indonesia Mandiri Foundation: Drinking with Frugal Innovation
6. The NPDP for Frugal Innovation
ER  -