TY  - BOOK
AU  - Tadajewski, Mark
AU  - O'Shaughnessy, John
AU  - Hyman, Michael R.
TI  - Philosophy of Marketing Vol. 4: Rethinking Concepts
SN  - 9781446274910
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Marketing - Philosophy
N1  - VOLUME IV: RETHINKING CONCEPTS
Developing Concepts And Theories
43.	A Framework for Conceptual Contributions in Marketing
44.	A Conceptual Framework for Evaluating Interdisciplinary Research in Marketing
45.	Theoretical Modeling in Marketing
46.	Developing Successful Theories in Marketing: Insights from Resource-Advantage Theory
47.	Critical Marketing Theory: The Blueprint?
Ways Of Interpreting
48.	Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from Texts of Consumers' Consumption Stories
49.	Pursuing the Meaning of Meaning in the Commercial World: An International Review of Marketing and Consumer Research Founded on Semiotics
50.	Literary Criticism and Consumer Research: Overview and Illustrative Analysis
51.	The Bridge from Text to Mind: Adapting Reader-Response Theory to Consumer Research
52.	Feminist Literary Theory and Advertising Research: A New 'Reading' of the Text and the Consumer
53.	Making the Ad Perfectly Queer: Marketing 'Normality' to the Gay Men's Community?
54.	Deconstructive Strategy and Consumer Research: Concepts and Illustrative Exemplar

ER  -