TY  - BOOK
AU  - Tadajewski, Mark
AU  - O'Shaughnessy, John
AU  - Hyman, Michael R.
TI  - Philosophy of Marketing Vol. 5: Consumer Studies
SN  - 9781446274910
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Marketing - Philosophy
N1  - VOLUME V: CONSUMER STUDIES
55.	CONCEPTUALIZING THE CONSUMER
56.	Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research
Behavioral Decision Research: A Constructive-Processing Perspective
57.	A Modest Proposal for Creating Verisimilitude in Consumer Information Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behaviour
58.	Ethnopsychology:  A Return to Reason in Consumer Behaviour
59.	Choice and Choicelessness in the Paradigm of Marketing
60.	The Sociology of Consumption: The Hidden Facet of Marketing
61.	Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
62.	Working Consumers: The Next Step in Marketing Theory?
Methodology And Methods
63.	Falsifying Laboratory Results through Field Tests: A Time-Series Methodology and Some Results
64.	Historical Methodology: The Perspective of a Professionally Trained Historian Turned Marketer
65.	Personal Interviews in Cultural Consumer Research Post-Structuralist Challenges
66.	Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
67.	The Field behind the Screen Using Netnography for Marketing Research in Online Communities
68.	Projective Techniques in Taiwan and Asia-Pacific Market Research
69.	Videography in Marketing and Consumer Research
70.	Methodology and Industrial Networks
71.	Participatory Action Research

ER  -