TY - BOOK AU - Smith, N. Craig AU - Murphy, Patrick E. TI - Marketing Ethics Vol 3: Normative Marketing Ethics SN - 9781446208106 U1 - 658.848 PY - 2012/// CY - New Delhi PB - SAGE Publication India Pvt. Ltd. KW - Marketing - Business Ethics N1 - Volume III: Normative Marketing Ethics 38. Societal Marketing and Morality 39. Persuasive Advertising, Autonomy, and the Creation of Desire 40. Social Contracts and Marketing Ethics 41. A Synthesis of Ethical Decision Models for Marketing 42. Cognitive Moral Development and Marketing 43. Frameworks for Analyzing Marketing Ethics 44. Normative Perspectives for Ethical and Socially Responsible Marketing 45. Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis 46. Exonerating Unethical Marketing Behaviors: A Diagnostic Framework 47. Character and Virtue Ethics in International Marketing: An Agenda for Managers, Researchers and Educators 48. Global Marketing Ethics: A Communicative Approach 49. A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics 50. Searching for a Place to Stand: Toward a Workable Ethical Philosophy for Marketing 51. Ethical Guidelines for Marketing Practice: A Reply to Gaski and Some Observations on the Role of Normative Marketing Ethics 52. Marketing Strategies for the Ethics Era 53. A Contextualist Proposal for the Conceptualization and Study of Marketing Ethics 54. Ethical Theory, Societal Expectations and Marketing Practices ER -