TY  - BOOK
AU  - Smith, N. Craig
AU  - Murphy, Patrick E.
TI  - Marketing Ethics Vol 4: Ethical issues in Marketing
SN  - 9781446208106
U1  - 658.848 
PY  - 2012///
CY  - New Delhi
PB  - SAGE Publication India Pvt. Ltd.
KW  - Marketing - Business Ethics
N1  - Volume VI: Ethical Issues In Marketing
55.	The Image of Advertising Truth: Is Being Truthful Enough?
56.	Marketing, Ethics, and Morality
57.	Marketing to Inner-City Blacks: PowerMaster and Moral Responsibility
58.	Consumer Online Privacy: Legal and Ethical Issues 
59.	Company Advertising with a Social Dimension: The Role of Noneconomic Criteria
60.	A Method for Evaluating the Ethics of Fear Appeals
61.	A Framework for Personal Selling and Sales Management Ethical Decision Making
62.	Marketing and the Notion of Well-Being
63.	Mirror, Mirror on the Wall What's Unfair in the Reflections on Advertising?
64.	Deception in marketing research: Ethical, Methodological, and Disciplinary Implications
65.	What Consumerism Means for Marketers
66.	The Morality (?) of Advertising
67.	Ethics in Personal Selling and Sales Management: A Review of the Literature Focusing on Empirical Findings and Conceptual Foundations
68.	An Ethical Basis for Relationship Marketing: A Virtue Ethics Perspective
69.	Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising
70.	The Distorted Mirror: Reflections on the Unintended Consequences of Advertising
71.	Ethical Issues in Marketing Strategy and Implementation
72.	Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments
73.	Ethics and Public Policy Implications of Research on Consumer Well-Being
74.	Ethics in Marketing Research: Their Practical Relevance
75.	The role of religiosity in business and consumer ethics: A review of the literature
ER  -