TY  - BOOK
AU  - Nowell, Richard
TI  - Merchants of Menace: The Business of Horror Cinema
SN  - 9789388912426
U1  - 791.43 
PY  - 2014///
CY  - New Delhi
PB  - Bloomsbury Publishing India Pvt. Ltd.
KW  - Horror Films - History - Criticism
N1  - Part I: Production Lines, Trends, and Cycles
1.	'House of Horrors': Corporate Strategy at Universal Pictures in the 1930s
2.	The Undead of Hollywood and Poverty Row: The Influence of Studio-Era Industrial Patterns on Zombie Film Production, 1932-46
3.	By the Book: American Horror Cinema and Horror Literature of the late 1960s and 1970s
4.	Risen From the Vaults: Recent Horror Film Remakes and the American Film Industry
5.	Monster Factory: International Dynamics of the Australian Horror Movie Industry 
Part II: Film Content, Style, and Themes
6.	Bad Medicine': The Psychiatric Profession's Interventions into the Business of Postwar Horror
7.	Horror Film Atmosphere as Anti-Narrative (and Vice Versa)
8.	A Kind of Bacall Quality': Jamie Lee Curtis, Stardom, and Gentrifying Non-Hollywood Horror
9.	New Decade, New Rules': Rebooting the Scream Franchise in the Digital Age
Part III: Movie Marketing, Branding, and Distribution
10.	Hot Profits Out of Cold Shivers!': Horror, the First Run Market, and the Hollywood Studios, 1938-42
11.	Strange Enjoyments: The Marketing and Reception of Horror in the Civil Rights Era Black Press
12.	Bids for Distinction: The Critical-Industrial Function of the Horror Auteur
13.	Low Budgets, No Budgets, and Digital-Video Nasties: Recent British Horror and Informal Distribution
14.	Hammer 2.0: Legacy, Modernization, and Hammer Horror as a Heritage Brand
ER  -