TY  - BOOK
AU  - Hague, Paul
TI  - The Business Models Handbook: Templates, Theory and Case Studies
SN  - 9780749481872
U1  - 658.4012 
PY  - 2019///
CY  - London
PB  - Kogan Page Limited
KW  - Business Planning - Strategic Planning
N1  - 1.	Introduction – An overview of business and marketing models
2.	The 4Ps – How to design your marketing mix
3.	ADL matrix – Strengthening a product portfolio or strategic business units
4.	AIDA – A business model for improving marketing communications
5.	Ansoff matrix – How to grow your company
6.	Benchmarking – Setting targets for business and marketing KPIs
7.	Blue ocean strategy – Kick-starting innovation and new product development
8.	Boston Consulting Group (BCG) matrix – Planning a product portfolio or multiple strategic business units
9.	Brand audit – Improving the strength of a brand
10.	Competitive intelligence – Assessing market strengths and weaknesses
11.	Conjoint analysis – Assessing optimum pricing and the value of component parts
12.	Customer journey maps – Assessing the current performance of marketing and sales processes
13.	Customer lifetime value – Estimating customer spend over their lifetime with the company;
14.	Customer value proposition – Creating a compelling purchase motive
15.	Diffusion of innovation – Launching new products and services
16.	Directional policy matrix – How to prioritize segments or new ideas
17.	Disruptive innovation model – Identifying unique ways of beating the competition
18.	Edward de Bono’s six thinking hats – Brainstorming problems and generating new ideas
19.	EFQM excellence model – Improving an organization’s quality and performance
20.	Four corners – Analysing competitor strategies
21.	Gap analysis – Improving areas of weakness in a company
22.	Greiner’s growth model – Recognition and transition through different phases of company growth
23.	Kano model – Identifying purchase motivations
24.	Kotler’s five product levels – Adding value to a product or service
25.	Market sizing – Assessing the size and value of a served or potential market
26.	Maslow’s hierarchy – Differentiating market positioning
27.	McKinsey 7S – A company ‘health check’ audit tool
28.	Mintzberg’s 5Ps for strategy – Devising a competitive strategy
29.	MOSAIC – Setting objectives for current and potential opportunities and how to reach them
30.	Net Promoter Score® – A tool for driving customer excellence
31.	New product pricing (Gabor–Granger and van Westendorp) – Pricing new products
32.	Personas – Improving the focus of marketing messages
33.	PEST – Assessing four major macro factors that shape a company’s future
34.	Porter’s five forces – Assessing five economic factors for competitive intensity
35.	Porter’s generic strategies – Pinpointing the strongest competitive position
36.	Price elasticity – Outlining opportunities for raising or lowering prices
37.	Price quality strategy – Guiding a company’s pricing strateg
38.	Product life cycle – Determining a long-term product strategy
39.	Product service positioning matrix – Positioning products according to quality and service value
40.	Segmentation – Using customer groups to gain competitive advantage
41.	Service profit chain – Connecting employee satisfaction and performance with company profits
42.	SERVQUAL – Aligning customer expectations and company performance
43.	SIMALTO – Identifying the customer value placed on product or service improvements
44.	Stage gate new product development – Planning the development and launch of new products and services
45.	SWOT analysis – Analysing growth opportunities at product, team or business level
46.	System 1 and System 2 thinking – Identifying the emotional forces that drive decisions
47.	USP – Pinpointing the unique selling point of a product or service
48.	Value-based marketing – Adding value to products and services to improve profitability
49.	Value chain – Identifying product or service value during the manufacturing process
50.	Value equivalence line – Managing price and product benefits in a business strategy
51.	Value net – How to benefit from competitor collaboration
ER  -