TY  - BOOK
AU  - Rowles, Daniel
AU  - Rogers, Ciaran
TI  - Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
SN  - 9780749486235
U1  - 302.2340688 
PY  - 2019///
CY  - London
PB  - Kogan Page Limited
KW  - Podcasting - Marketing
N1  - Part - I: Podcasting in perspective
1.	Stand out from the social media noise - Why you should be podcasting
2.	Podcast adoption - Growth and expansion of podcasting as a popular medium
3.	Understanding how people really listen to and absorb audio content
4.	Building genuine personal engagement through podcasting
Part - II: Building your business case and plan
5.	How to use podcasts to drive business results
6.	Understanding the role of podcasts in the user journey
7.	An introduction to podcast marketing
8.	What differentiates a great podcast?
9.	What is digital branding and how does business development fit in?
10.	Defining your content plan and using content calendars;
11.	Driving action from podcasts
Part - III: Building your podcast and making it a success
12.	The importance of landing pages and show notes (and getting SEO right)
13.	Defining your podcast audience and content
14.	Understanding and selection of different podcast formats
15.	Preparing your podcast recording environment
16.	Choosing your recording hardware and software
17.	An overview of podcast editing options and how to do it
18.	Using interviews with influencers to maximize your podcast strategy
19.	Show branding intros and outros - Making the right first impression
20.	Podcast advertising and monetization - Where to begin and how to manage
21.	Publishing and distributing your podcast
22.	Measuring success - Tapping into how and why people listen to your podcast
23.	The podcast marketing toolkit
24.	The value of web analytics - Measuring the impact of your podcast activity
Part - IV: The future of podcasting
25.	Where next for podcasting? Conversational design, artificial intelligence and machine learning
26.	Future-proofing your podcast strategy for the ever-changing user journey
ER  -