TY  - BOOK
AU  - Smith, Andrew J.
TI  - Consumer Behaviour and Analytics
SN  - 9781138592650
U1  - 658.8342 
PY  - 2020///
CY  - London
PB  - Routledge
KW  - Marketing - Data Processing
N1  - 1. An Introduction to Consumer Analytics
2. Purchase Insight and the Anatomy of Transactions
3. Web & Social Media Activity
4. Extant Research and Exogenous Cognition
5. Elemental Features of Consumer Choice: Needs, Economics, Deliberation and Impulse
6. Perceptual and Communicative Features of Consumer Choice
7. Individual and Social Features of Consumption
8. Knowledge Driven Marketing & the Modular Adaptive Dynamic Schematic
ER  -