TY  - BOOK
AU  - Benbunan, Jacob
AU  - Schreier, Gabor
AU  - Knapp, Benjamin
TI  - Disruptive Branding: How to Win in Times of Change
SN  - 9780749484064
U1  - 658.827 
PY  - 2019///
CY  - London
PB  - Kogan Page Limited
KW  - Brand name products - Management - Strategic planning
N1  - 1.	Convergence and divergence: What change means for brands
2.	What makes you tick: Define what drives your organization
3.	Strategy made visible: Bring your idea alive through design
4.	Help your people to help you: Engage your employees
5.	A promise delivered: Shape the brand experience
6.	Prove it to succeed: Develop on-brand products and services
7.	Building customer loyalty: Disrupt through great service
8.	Your idea made physical: Create branded environments
9.	First impressions: Launch your disruptive brand
10.	Measure, improve, repeat: Measure brand performance
11.	Constant reinvention: Stay ahead in times of change
ER  -