TY  - BOOK
AU  - Witt, Gregg L.
AU  - Baird, Derek E.
TI  - The Gen Z Frequency: How Brands Tune In and Build Credibility
SN  - 9780749482480
U1  - 658.827 
PY  - 2018///
CY  - London
PB  - Kogan Page Limited
KW  - Branding (Marketing) - Consumer Behavior
N1  - 1.	A true story of finding youth culture relevance
2.	Gen Z: a sociological perspective
3.	The five foundational truths of youth marketing
4.	Aligning with youth culture in an era of individuality
5.	Reveal insights and fuel ideation with Gen Z
6.	The youth culture engagement playbook
7.	Social strategies and tactical considerations
8.	Content strategies and tactical considerations
9.	Building community with Gen Z
10.	A primer on social and influence media valuation
11.	Conclusion: tune in to the frequency of Gen Z
ER  -