TY  - BOOK
AU  - Mooij, Marieke de
TI  - Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
SN  - 9781544318165
U1  - 658.8343 
PY  - 2019///
CY  - Los Angeles
PB  - Sage Publications Ltd.
KW  - Consumer Behavior
N1  - 1.	Consumer Behavior Across Cultures
2.	Values and Culture
3.	Convergence and Divergence in Consumer Behavior
4.	The Consumer: Attributes
5.	Social Processes
6.	Mental Processes
7.	Culture, Communication, and Media Behavior
8.	Consumer Behavior Domains
ER  -