TY  - BOOK
AU  - Gross, Philip
TI  - Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
SN  - 9783658072506
U1  - 659.285 
PY  - 2015///
CY  - London
PB  - Springer
KW  - Corporate Sponsorship - Industrial Management
N1  - 1.	Introduction
2.	Literature Review and Theoretical Background
3.	Conceptual Framework
4.	Development of Research Model
5.	Research Design and Methodology
6.	Hypotheses Testing and Discussion of Results
7.	Conclusions and Future Research Directions
ER  -