TY  - BOOK
AU  - Hollensen, Svend
AU  - Opresnik, Marc Oliver
TI  - Marketing: A Relationship Perspective
SN  - 9781944659622
U1  - 658.8 
PY  - 2019///
CY  - London
PB  - World Scientific Pub. Co. Inc.
KW  - Marketing - Management - Relationship Marketing
N1  - Preface to the Second Edition
Brief contents
Detailed contents
1. Fundamentals of Relationship Marketing
2. Situational Analysis in the Marketing Planning Process 
3. Strategy Formulation in the Marketing Planning Process 
4. Marketing Mix in the Marketing Planning Process
5. Implementation and Controlling in the Marketing Planning Process
ER  -