TY  - BOOK
AU  - Barrow, Colin
AU  - Barrow, Paul
AU  - Brown, Robert
TI  - The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business
SN  - 9780749481797
U1  - 658.4012 
PY  - 2018///
CY  - London
PB  - Kogan Page Limited
N1  - PHASE I:   Strategy and purpose
1.	Coming up with a winning idea for your business plan
2.	Strategy – the big picture
3.	You and your team
PHASE II:  Market research
4.	Researching customers
5.	Researching competitors
6.	A plan for market research
PHASE III:   Competitive marketing strategies
7.	Products and/or services
8.	Pricing
9.	Advertising and promotion
10.	Place and distribution
11.	People, Process and Physical Environment
12.	Competing online
PHASE IV:  Operations and staffing
13.	The selling methods plan
14.	Making, outsourcing and supplies
15.	People and related matters
16.	Legal and regulatory factors
17.	Communication systems
PHASE V:  Reviewing financing requirements and options
18.	The sales forecast
19.	Cash-flow projections
20.	The profit and loss account
21.	The balance sheet
22.	Break-even analysis
23.	Estimating financing requirements
24.	Stress testing your business projections
PHASE VI:   Business controls
25.	Financial controls
26.	Sales and marketing controls
27.	Other business controls
28.	Planning for growth
PHASE VII:   Writing up and presenting your business plan
Introduction
29.	Writing up and presenting your business plan
ER  -