TY  - BOOK
AU  - Paxson, Peyton
TI  - Mass Communications and Media Studies: An Introduction
SN  - 9781501329982
U1  - 302.23 
PY  - 2018///
CY  - New York
PB  - Bloomsbury Academic Publishing
KW  - Mass media
N1  - Part I: An Overview of Mass Communications and Media Studies
1. Mass Communications and Contemporary Culture
2. Media Studies and Media Literacy
3. Advertising
Part II: Traditional Media
4. Print Media
5. Movies and Video
6. Radio and Music
7. Television
Part III: Emerging Media
8. The Internet
9. Interactive Media
Part Four: Changes, Trends, and the Future
10. Disaggregation and Convergence
11. Mass Communications and the Legal Environment
12. Globalization
ER  -