TY  - BOOK
AU  - Leboff, Grant
TI  - Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
SN  - 9780749475079
U1  - 658.872 
PY  - 2016///
CY  - London
PB  - Kogan Page Limited
KW  - Electronic Commerce - Internet Marketing
N1  - 1.	Why embracing the social web is vital
2.	How the sales role changes in a digital environment
3.	Preparing to go online
4.	The lead generation model in a digital world
5.	Measuring the new Digital Sales Funnel
6.	Creating value – the how and why of content
7.	The journey from engagement to opportunity
8.	Getting noticed
9.	Tools and platform
ER  -