TY  - BOOK
AU  - Schilling, Melissa A.
TI  - Strategic Management of Technological Innovation
SN  - 9789353168315
U1  - 658.575 
PY  - 2020///
CY  - New Delhi
PB  - Tata McGraw Hill Education India Pvt. Ltd.
KW  - Strategic Management
N1  - 1.	Introduction 
PART I: Industry Dynamics of Technological Innovation
2.	Sources of Innovation
3.	Types and Patterns of Innovation
4.	Standards Battles, Modularity, and Platform Competition
5.	Timing of Entry
PART II: Formulating Technological Innovation Strategy
6.	Defining the Organization’s Strategic Direction
7.	Choosing Innovation Projects
8.	Collaboration Strategies
9.	Protecting Innovation
PART III: Implementing Technological Innovation Strategy
10.	Organizing for Innovation
11.	Managing the New Product Development Process
12.	Managing New Product Development Teams
13.	Crafting a Deployment Strategy
ER  -