TY  - BOOK
AU  - Swanson, Kristen K
AU  - Everett, Judith C.
TI  - Promotion in the Merchandising Environment
SN  - 9781628921571
U1  - 658.8 
PY  - 2016///
CY  - New York
PB  - Fairchild Books
KW  - Fashion merchandising
N1  - Part I: Introduction To Promotion
1.	Promotion and How It Works
2.	Consumer Behavior
3.	Creative Process in Promotion
4.	Fashion Forecasting
Part II: Promotion Preparation
5.	Promotion Organization
6.	Promotion Planning and Budgeting
Part III: Media
7.	Traditional Media
8.	New Media
Part IV: Promotion Mix
9.	Advertising
10.	Direct Marketing and Sales Promotion
11.	Public Relations
12.	Personal Selling
13.	Fashion Shows and Special Events
14.	Visual Merchandising
ER  -